Men are idiots, need to ‘evolve,’ Samsung says

The latest commercial for Samsung’s Smart TV Evolution Kit features a guy sitting trance-like in front of a screen with old food scattered on the couch and floor, watching cavemen try to start a fire.

His wife walks in, plugs the Evolution Kit into the back of the TV, and while it’s installing, she begins to imagine how much better her husband would be if she could make him evolve.

Suddenly he’s is the kitchen whipping up a cake from scratch, rocking the baby, cleaning the floors and playing the flute over a candlelight dinner.

But a gross, gassy noise from the couch quickly brings her daydream to an end. She then walks away shaking her head, at least somewhat satisfied that her TV is “smart” even if her caveman of a husband remains a slobby doof.

What bothers me about his commercial, which was clearly created to make both men and women laugh (which I did), is that it reveals an underlying current in our society that I feel has been steadily growing stronger with every passing year: that men are stupid.

As a mother of three boys, I have made it a point to tell them EVERY DAY how smart they are. I praise them for trying new things, for solving problems, for taking care of each other, for helping me out.

They also have a wonderful example in their father who, I’m sorry to brag, actually DOES all those “fantasy things” the woman in the commercial was wishing for: cooking, cleaning, taking care of our baby, creating romantic nights in/out, and generally making my life as easy and stress-free as possible (he doesn’t play the flute, though. Does the trumpet count?)

However, even I sometimes find myself falling into the “let’s-make-fun-of-our-dumb-husbands” trap on girls’ nights, laughing and joking about how he can never seem to find anything unless I help, or how he needs to clarify every detail a thousand times or how he always needs to be right.

Why? Because, it’s easier to poke fun at our men instead of praise them. It’s easier to kid around and make them seem less intelligent because then it makes us feel like we’re really the ones “in charge.”

I think it’s rather odd how we’re always ranting and raving about how men are so power-hungry when, really, are we women not the same? And could we even IMAGINE the weeks of silent treatment we’d give our men if they made US seem like we weren’t the brightest crayons in the box?

I’m reminded of a quote from “My Big Fat Greek Wedding”:

“The husband may be the head of the house, but the woman is the neck and she can turn the head ANY WAY SHE WANTS!”

Even if this were true, and I’m not insinuating anything here, why do we get pleasure out of putting ourselves above our husbands?

I never want my little boys to think they’re not as good as girls are. I, of course, want them to respect girls and treat them kindly. But I don’t ever want them to think of themselves as “below” girls.

Mostly my husband laughs along with me when I casually mention a quirk of his or pet peeve of mine. But as my mom always used to say, “As a man thinketh, so is he,” and I don’t want him or my sons to think they are not cherished, valued, honored, smart and celebrated for who they are.


  1. Kim

    I usually get really uncomfortable when women start taking ‘smack’ about their husbands. I just ‘clam-up’ and stay out of it. I hate saying anything bad about my husband, unless it is to him so he knows how I feel.

  2. citygrrl

    I think putting husbands down as a “girl groupie” thing is an easy trap to fall into, but it’s so passive, as if the best we females can do with our men is carp about them in the vein of “it’s a woman’s lot.” I may sound very sexist here, but men have qualities I value that I don’t often find in women, namely loyalty and an ability to simply cut through things and get things done. Good for you, Carmen, in teaching your boys that they aren’t just future dumb lumps. People rise to our expectations of them.

  3. Jeanie

    When a woman complains about their husband with the rolling of the eyes it is really an indictment her ability to make good choices for herself. She picked this man, she chose to marry him. She is not a “put-upon” victim. She vowed to love and cherish him, and chances are there was no gun to her head. Her negative comments and criticisms reflect on her character, not his.

    A good man (and there are many) is a treasure. They balance us. They calm us. They are smart problem solvers when we get stuck in emotions. They love us and do anything to protect us. They are fantastic fathers who complete the parenting duo. Yes, we run against the “man wall” and get bruised when we can’t seem to communicate with a liner thinker, but I submit they run into the “woman wall” of all important, hard-to-pin-down feelings and feel very frustrated and sometimes hurt as well. So what? We need each other and are so much happier together than apart.

    Men are great and I hope my three sons know it too. We regularly mock commercials like this one when they come up.

  4. Comanche

    Sorry, but the “stupid man” meme (and corollary memes “stupid husband” and “stupid dad”) have become just old and tired cliches to me. The commercial did NOT make me laugh. I know the fantasy is a fantasy, but the guy staring into the camera with a stupid grin while ambidextrously multitasking made the fantasy man seem more like a robot that the oaf on the couch. Picturing myself “vacuuming” my wife’s hair was just plain icky. This commercial deserves an more of an “ewwww, gross” than anything. Special effects aside, it just isn’t that clever.

    I really appreciated what Jeanie said. May I suggest the next time you find yourself in a dumb-husband story contest, you could turn it around by a comment like, “Well, my husband certainly has his faults, but I really appreciate the way he ________.” Just a thought.

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