Taylor Swift writes influential letter to Apple

Taylor Swift is an amazing artist and songwriter who has taken the music world by storm. This week she wrote an amazing open letter to Apple regarding their new platform, “Apple Music” where she asks them to reconsider not paying artists during a three month “trial” period for its customers.

“This is not about me. Thankfully I am on my fifth album and can support myself, my band, crew, and entire management team by playing live shows. This is about the new artist or band that has just released their first single and will not be paid for its success. This is about the young songwriter who just got his or her first cut and thought that the royalties from that would get them out of debt. This is about the producer who works tirelessly to innovate and create, just like the innovators and creators at Apple are pioneering in their field…but will not get paid for a quarter of a year’s worth of plays on his or her songs.

These are not the complaints of a spoiled, petulant child. These are the echoed sentiments of every artist, writer and producer in my social circles who are afraid to speak up publicly because we admire and respect Apple so much. We simply do not respect this particular call.”

Swift decided not to include her album “1989” for Apple Music until they decided to pay artists for their hard work during the three month free trial.

“I realize that Apple is working towards a goal of paid streaming. I think that is beautiful progress. We know how astronomically successful Apple has been and we know that this incredible company has the money to pay artists, writers and producers for the 3 month trial period… even if it is free for the fans trying it out.

Three months is a long time to go unpaid, and it is unfair to ask anyone to work for nothing. I say this with love, reverence, and admiration for everything else Apple has done. I hope that soon I can join them in the progression towards a streaming model that seems fair to those who create this music. I think this could be the platform that gets it right.”

And Apple responded. Executive Eddy Cue tweeted a day later, “We hear you @taylorswift13 and indie artists Love, Apple.”

Just goes to show the power that a great artist has. Way to go, Taylor.

Read more here: http://www.bbc.com/news/entertainment-arts-33220189

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